Honoring the







Republic of Senegal
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© Copyright 2011 The Africa In April Festival, Inc. All Rights Reserved.
April 14 - 17, 2011
Robert R. Church Park
Historic Beale Street District
Downtown Memphis
Annual Calendar of Events

December - Kwanzaa
Kwanzaa is a unique African American celebration placing emphasis on the traditional values of family and community responsibility.  Our Kwanza celebration includes gift giving, story telling and a “First Fruits” celebration.     

January - Celebrating Dr. King's Legacy - Continuing to Carry the Torch
Dr. Martin Luther King, Jr. has richly influenced the destiny of our culture.  The America of Dr. King’s time has changed drastically in certain instances.  Federal legislation has been passed to ensure minorities have public accommodations, housing, voting rights, equal educational opportunities, and fair employment.

These rights were not easily won, there was a collective cost paid by a large part of American society, including both minorities and non-minorities who marched and in some cases lost their lives to help secure the civil liberties enjoyed today.

February - Celebration of African American History Month
African American History Month consists of several events coordinated with the City of Memphis and the Shelby County School Board to bring awareness to African American figures in history.

March 2011 - Crime On Wheels Prevention
The Crime On Wheels Prevention Campaign is an attempt to build positive relationships between the police department and multi-cultural youth within the community.  Youth participants travel to various communities with police escorts to inform residents of neighborhood safety precautions.

April 14 - 17, 2011 - Africa In April
It is our pleasure to invite you and your colleges to join us in Memphis, Tennessee, for the 25th Anniversary of the Africa-In-April Festival, to be held April 14 - 17, 2011.  The Republic of Senegal will be this year’s featured country.  This is a unique event that focuses on bringing African dignitaries, ambassadors, and culture to the Memphis Community on an annual basis.  Our staff, board and corporate partners have worked diligently to plan an exciting series of training sessions, networking opportunities and marketing outlets for this year’s venue.

This years festival incorporates two components, training and networking.  The Diversity Awareness workshops have been designed to deliver information on current industry trends in supplier diversity while the multicultural awareness training covers topics of importance to both diversity professionals and community based groups alike. The International Trade Center will be the focal point of all networking opportunities.

There will be two sections to accommodate the needs of our corporate partners and to recreate the African marketplace of old.  The African World Bazaar is set to host the small business vendors in a setting themed after the traditional African “souk” where trade and commerce thrived.  The International Trade Floor, for corporate partners, will facilitate direct B2C relationship building.  We encourage you to join your peers from around the county and potential product consumers for four fabulous days of discovery and adventure.

Click HERE to view photos and vidoes of previous festivals

Exhibitor & Vendor Information

Registration forms are available for download in PDF format. 
Please click HERE.

You will need Adobe Reader or other PDF reader to view the Registration Form. 
The Festival will showcase the Republic of Senegal from an international perspective using a multiplicity of mediums - education, economics, culture, fashions, arts/crafts, music, history, and cuisines. 

Festival-goers will enjoy a diverse cultural marketplace and four days of fun, festivities, and food with a different theme each day.  Make plans now for the celebration.

Official Festival Brochure
(Click on image above to download)
(Click on image above to download)
25th Annual Africa In April Cultural Awareness Festival
Daily Schedule of Events

Thursday, April 14, 2011
International Entrepreneur's Day
8:00 A.M. - 8:00 P.M.

Africa In April International Business & Economic Trade Brunch
Holiday Inn - The University of Memphis
3700 Central Ave.
Memphis, TN 38111
8:30 A.M. - 10:00 A.M.

Africa In April African International Business & Economic Luncheon
Holiday Inn - The University of Memphis
3700 Central Ave.
Memphis, TN 38111
11:30 A.M. - 1:00 P.M.

Africa In April International Poster Unveiling Reception
The National Civil Rights Museum
450 Mulberry St.
Memphis, TN, 38103
6:00 P.M. - 9:00 P.M.

Friday, April 15, 2011
International Children and Senior's Day
8:00 A.M. - 8:00 P.M.

Vendor's Market Place
8:00 A.M. - 8:00 P.M.

International Diversity Parade
Robert R. Church Park & Beale Street,
10:30 A.M. - 12:00 Noon (10:00 A.M. Parade Line Up)

Saturday, April 16, 2011
International Healt/Wellness & Community Day
8:00 A.M. - 12: 00 Midnight

Vendor's Market Place
8:00 A.M. - 12:00 Midnight

Health Wellness & Community Day - Seminars, Exhibitions, Demonstrations, & Referrals
9:00 A.M. - 4:30 P.M.

Fashion Showcase
3:30 P.M. - 4:30 P.M.

Blues Showcase
6:00 P.M. - 8:00 P.M.
(Performers to be announced)

Sunday, April 16, 2011
African American Music Day - Jazz, Gospel, Blues, Reggae
8:00 A.M. - 8:00 P.M.

Vendor's Market Place
8:00 A.M. - 8:00 P.M.

"Gospel In The Park"
Bloomfield Full Gospel Baptist Church (Rev. Ralph White, Pastor)
10:30 A.M. - 11:30 A.M.

The University of Memphis Jazz Orchestra - "Southern Comfort"
Under the direction Dr. Jack Cooper
4:30 P.M. - 6:30 P.M.
(Additional performers to be announcers)

A complete list of artists and performers will be released soon.  For more information, please call (901)947-2133.
Educational Resources
Click Here