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Africa In April - Other Venues
  Health and Wellness Day

Having several first rate medical facilities in the city, Saturday is devoted to Health And Wellness. Through partnerships with the local hospitals and medical groups, visitors are educated on health care issues as they relate to Heart Disease, Aids, various types of Cancer, Diabetes and Sickle Cell Anemia through exhibits, informative hand-outs, on-site testing and medical exams. Participants are encouraged to take a more proactive role in managing their healthcare.  The Blues Stage is adjacent to the Health and Wellness center, where a series of unforgettable performances are enjoyed by festival crowds. 
 
 
Discovering The Gambia

 As the honored country for the 22nd Anniversary celebration, a replica of Banjul, the capital of The Gambia will be featured with a historical narrative, displays, native animals and interactive learning aids. Each person taking the Gambia tour will receive a Historical Pamphlet to commemorate the experience.

 

   Gambia Flag
 
 
Exhibitions - International Trade Center

In the spirit of Global Commerce, the International Trade Center will consist of two areas, the African World Bazaar, themed after the traditional African marketplace and the International Trade Floor for corporate partners. As some 35,000 participants explore the venues set up to celebrate Liberia, corporate partners will have marketing displays strategically placed to optimize exposure. Demographical Overview (50% African American, 35% Caucasian and 15% Hispanic and Asian). 

B2B Marketing Opportunities

The Africa In April Festival offers several opportunities for Business to Business (B2B) marketing via receptions and through the International Trade Fair scheduled for Friday and Saturday.  The B2B networking opportunities place emphasis on bringing small companies, women-owned and minority-owned companies together; in addition to setting the stage for dialog with corporate partners . 

  

 B2C Marketing Opportunities

The B2C events focus on providing direct exposure to individual consumers. A new event added to this year's festival are the Franchise Workshops. We've partnered with other advocacy groups to bring information concerning new franchise opportunities to the Memphis community. 
 
 

 

 
 
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